a little light to find your wayIn a big city where everyone feels tired, Hing Hoi (หิ่งห้อย, firefly) is an attempt to help a person come back to themselves for a moment. It takes its cue from the Thai household altar, but it is tied to no religion or belief — instead it draws on the properties of the natural world to bring calm and tranquillity into city life.
Early prototype · learning from people's real lives
Hing Hoi did not begin as a business plan. It began with the feeling that this city moves too fast, and that I wanted somewhere to breathe.
The idea grew out of caring about nature and the climate. If people can feel nature in an ordinary day, looking after it might stop being a duty and start being normal.
A Bangkok-based creative working at the intersection of media, data, and human connection. Alongside a data analytics role at Thai PBS, Hing Hoi is the project that grew out of a personal hope.
Questions every assumption, and keeps testing whether what we believe is actually supported by evidence.
The project is being developed inside the SOHO House Bangkok and OWN Academy mentorship programme for 2026, with a public showcase planned for 26 September 2026.
An earlier immersive installation, NIMBY in 2024, worked because it was playful and people wanted to join in. It fell short because it needed someone standing there to explain it, and it lasted a single day. That lesson became this project's rule: self-guided, reusable, and simple enough to explain itself.
The final form, what goes in the set, the price, and when it might exist are all undecided. We would rather listen to people first and decide afterwards.
We will not claim more than the evidence supports. No medical claims and no guaranteed outcomes. Every material, especially anything that touches skin or is swallowed, goes through legal and safety review before it reaches anyone.
Hing Hoi is a small, portable base holding a few natural objects. It borrows the structure of a Thai household altar, takes the religion out, and shrinks it to fit a small Bangkok apartment.
The set is meant to create three quiet beats in a day.
Put something down, breathe, and notice you are here.
Let your thoughts wander for a moment without steering them.
Come back to your day, without hurrying.
The vessel is being tested in concrete and natural materials, made to sit or to hang.
On a table, a shelf, or beside a bed — a small fixed point in the home.
From a wall or ceiling, for homes where flat surfaces are scarce.
Small enough to carry, for a pause in the middle of a day.
These are candidates in active supplier testing, not confirmed contents of a first set.
Affirmation and landscape cards on handmade organic paper, exploring pressed botanicals.
Hand-selected natural gemstones, and a rice-and-herb heat pouch.
A QR card that opens a curated playlist, or a soundscape built from field recordings of Thai forests.
A small pouch of Thai dried herbs, to give the air around you something natural.
Tea chosen to suit the day, for warming up or cooling down.
Smell and taste require verified, compliant partners and legal, safety, shelf-life, allergen and labelling checks before they reach a prototype.
A QR code may link to optional digital guidance, with the frequency and style under your control — or not used at all.
It is not a medical device, not a treatment, and it guarantees no outcome. You do not need any religion to use it.
About 3 minutes · Available in Thai and English
If you would like to collaborate, or contribute materials, space, or expertise, please write.